Product Launch Mistakes

Product Launch Mistakes

The first product I created and launched was a WordPress theme for fitness professionals. I had worked for a fitness company as their in-house designer for a few years, and learned a…

How We Use A/B Testing to Grow Our Business

How We Use A/B Testing to Grow Our Business

Making a change to your website usually goes like this: We need to make this page better, let’s make X changes. Then you do one of two things. 1. Get a designer…

We Paid for User Testing, Here’s How it Went

We Paid for User Testing, Here’s How it Went

User testing is one of those things people always tell you to do, but you probably never do it. Testing is easy to put on the back burner as other more urgent…

How to Masterfully Navigate the Web

How to Masterfully Navigate the Web

I spent the better part of my early years in the San Francisco Bay Area, both working and playing in The City. So I’m no stranger to the wood-paneled lobbies, translucent atriums,…

Responsive is Not Enough

Responsive is Not Enough

We are big on apps here at AppPresser, but we also think a lot about the mobile web. Truth be told, we consider ourselves a mobile company, not just an app company.…

Creating Blog Content: Tips for Getting Inspired

Creating Blog Content: Tips for Getting Inspired

There’s nothing worse than clicking, “Add New Post,” and staring down that blinking cursor on a blank background, saying to yourself, “Oh crap. What the heck am I gonna write about?” One of…

7 Product Business Fails and How to Avoid Them

7 Product Business Fails and How to Avoid Them

I’ve been selling products online for over five years now, and I’ve made my fair share of mistakes. Product businesses have unique challenges, and if you aren’t aware of them it can…

AppPresser 2: what’s new and when it’s coming

AppPresser 2: what’s new and when it’s coming

AppPresser was released in January of 2014, and a little over 2 years later we are proud to announce a much improved new version. This is a major overhaul of most of…

2015 Was Awesome, Thank You!

2015 Was Awesome, Thank You!

2015 was a great year at AppPresser, and we want to say thank you for being a part of it. It’s important that we reflect on what has happened this year so…

Changes to Agency Bundle and Support Forums

Changes to Agency Bundle and Support Forums

Today we have two major changes to announce. We’ve already made some big improvements around here, including launching a new website design and revamping our docs. We are making strides to improve…