Business

How to Estimate a Mobile App Project for Your Clients

Many freelancers and agency owners I talk to like the idea of offering apps to their clients, but they just don’t know where to start. For an agency, part of the problem is lack of experience building apps, and the other part is they don’t know how much to charge. There is this fear that…

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Product Launch Mistakes

The first product I created and launched was a WordPress theme for fitness professionals. I had worked for a fitness company as their in-house designer for a few years, and learned a lot about the fitness world. I was still in contact with my former boss, and he agreed to help me promote the theme…

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We Paid for User Testing, Here’s How it Went

User testing is one of those things people always tell you to do, but you probably never do it. Testing is easy to put on the back burner as other more urgent issues pop up when building a website or product. It’s kind of expensive and time consuming, plus a lot of people don’t see…

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Creating Blog Content: Tips for Getting Inspired

creating blog content, getting ideas for blog content, content marketing, how to create content, content writing, content writing tips, how to write content

There’s nothing worse than clicking, “Add New Post,” and staring down that blinking cursor on a blank background, saying to yourself, “Oh crap. What the heck am I gonna write about?” One of the places people tend to get stuck when it comes to creating blog content is the very first step: What do I even put…

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7 Product Business Fails and How to Avoid Them

I’ve been selling products online for over five years now, and I’ve made my fair share of mistakes. Product businesses have unique challenges, and if you aren’t aware of them it can hurt you as your business grows. Whether you are selling products now, or interested in what it’s like, I’m going to share some…

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How to Find and Share Your Company’s Story

I was sitting around with my friends the other day, having dinner and drinks. As we were sitting there, I realized that almost all of the conversation was storytelling. It surprised me when I thought about it; it’s not like we were reciting novels, but sharing anecdotes about recent events in our lives. I would tell a story about a…

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A Look at Three Significant Mobile eCommerce Trends

Over the last few years, a lot has been written about the rise of mobile and tablet devices, and the relative decline of the desktop. You may already know that mobile internet usage is increasing fast, but that doesn’t necessarily mean it’s more important for your business. Taking a closer look at some common statistics…

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5 Indispensable Tools We Use Everyday

Running a business is a lot of work. There are a lot of tasks that can be really time consuming, using tools is a great way to automate and save time. Some tools take an initial investment of time and energy, but it pays off once you start using it consistently. Nothing is right for…

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How to Sell Mobile Apps to Your Clients

Selling mobile apps to your clients can provide extra revenue and help you grow your business. If you don’t have much experience in this area, it can be intimidating. Perhaps you want to sell mobile apps, but you just don’t know where to start. Educating yourself about what’s involved, how much to charge, and how…

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From Trials to Triumphs, AppPresser’s Story

Every business has it’s ups and downs, and finding success selling products online can be a windy road. We released our first products in January of 2014, and then launched Reactor almost a year later. We’ve learned a lot about selling products, through both good and bad decisions. It’s been a fun journey, and while…

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