Featured App: Privé Noir, a Private Community App by Dieu Noir

Some apps are built around a product. Privé Noir is built around people. Created by Campbell-Wright Investments, Inc., the company behind the Dieu Noir wine brand, Privé Noir is a private community app for like minded people who want to connect, share ideas and, in the words of its makers, upgrade their lives. Its tagline is short and confident: “Live excellent.” Built with AppPresser on top of a WordPress community site, the app has earned a perfect 5.0 star rating from its users on iPhone and iPad.

In this featured app spotlight, we take a closer look at the team behind Privé Noir, what the app does, who it serves, and why it is a great example of how a WordPress powered community can become a polished mobile experience.

Who Is Behind Privé Noir

Privé Noir is a division of Campbell-Wright Investments, Inc., an Atlanta based company whose founders include Martel D. Campbell, Sr. The company’s story is rooted in culture and community. As its website explains, “Wine has been a part of Black Culture since 800 B.C., and Dieu Noir is a celebration of that culture.”

The brand began with a love for exceptional wine and a bigger ambition. In its earliest days, the team resold carefully curated white label wines from Napa Valley. But the founders had their hearts set on something more meaningful: celebrating and teaching others about the rich and often overlooked legacy of wine in Africa. That search led them to the Western Cape of South Africa, where, in the shadow of Table Mountain, they met the partners who would help them create their own label. One taste of South African wine was all it took, and the white label chapter came to an end.

Today Dieu Noir describes itself as an importer of premium wines crafted from the finest South African grapes, and as “a celebration of Black excellence, a tribute to centuries of African winemaking, and a toast to the future we’re building together.” The company also gives back, directing a portion of its profits to the Campbell-Wright Foundation, Inc., which supports underprivileged communities in the United States, the Caribbean and Africa. You can learn more at thedieunoir.com.

The brand has evolved over time. What started as Privé Noir became Dieu Noir for its wines after a trademark challenge, while the Privé Noir name carries on for the community and other products. The app has grown with the brand, and its newer releases are designed to mirror the luxury lifestyle the company has been building, with a focus on curated events and products alongside the community that started it all.

What the Privé Noir App Does

At its heart, Privé Noir is a social network for a close knit community. The app connects to the company’s WordPress community site at n4rm.com, so members can do everything from their phone that they can do on the web, in a fast and familiar mobile layout.

The app includes:

• A News Feed where members post updates, share links and react to what others in the community are talking about.
• Member profiles with a cover image, avatar, recent activity, messages and notifications.
• A Members directory so people can find each other and start conversations.
• Groups, including private groups for focused discussion.
• Private messaging, so members can send messages directly from a profile.
• Events, highlighting the curated experiences the brand hosts.
• Verified Subscription and The Winner’s Circle, which unlock exclusive content for subscribing members.
• Meeting Requests, a dedicated place for business inquiries and opportunities.

The app is free to download, with optional subscriptions for members who want access to exclusive content. It is available on iPhone and iPad.

App Screenshots

Here is a look at the app. Notice the clean, social layout, the familiar tab bar for News Feed, Profile, Members and Messages, and the slide out menu that brings every part of the community within one tap.

Test Drive the App

The best way to understand Privé Noir is to try it yourself. Download the free app, create your profile, browse the News Feed and see how easy it is to connect with other members of the community.

Key Features That Stand Out

A Real Community, Not Just a Feed

Many apps push content in one direction. Privé Noir is built for conversation. Members create profiles, post to the News Feed, comment, react and message each other. The Members directory turns the app into a place to meet people, not just a place to read. That is exactly what the app was created for: an informative community that connects like minded individuals and supports engagement.

Private Groups and Messaging

Not every conversation belongs in a public feed. Early updates to the app added the ability to send messages directly from member profiles and to create private groups for discussion. Later releases improved messaging even further. For a community built on trust and relationships, these private spaces are essential.

Exclusive Content for Subscribers

Privé Noir shows how a community can also be a business. Verified subscribers can unlock exclusive content, and The Winner’s Circle gives the most engaged members something extra. Subscriptions are handled right inside the app, so a member can go from curious visitor to subscriber without ever leaving their phone.

Meeting Requests for Business Opportunities

One of the most distinctive features in Privé Noir is the Meeting Requests tab. It gives members and partners a simple, structured way to reach out about business inquiries. The most recent update focused on this area, adding meeting requests for business opportunities along with better messaging and improved link thumbnails. It is a smart touch for a brand that grows through partnerships with venues, lounges and distributors.

Events at the Center

Dieu Noir is known for its experiences. The company hosts curated tastings and events, from First Pour: Dallas, an intimate evening in a private mansion setting, to small group tasting packages that include a live Zoom call with one of the founders. The brand was also featured at the Black Food and Wine Experience 2026 in Napa Valley. The Events section of the app keeps members in the loop on what is coming next, and the brand’s events are designed for guests of legal drinking age.

An App That Grows With the Brand

Privé Noir first launched in November 2020, and it has been updated steadily ever since. The team has added direct messaging and private groups, exclusive content for verified subscribers, events and a meeting request tab, messaging fixes and a refreshed name and look. In 2025, the app was updated to mirror the wine and luxury brand the company had been developing, so information is now more geared to curated events and products while still serving the community. The latest version arrived in March 2026.

That steady rhythm of updates is a good sign for any app. It shows a team that listens to its members and keeps improving the experience, and it shows how a WordPress powered app can evolve as a business changes direction without starting over from scratch.

A Perfect 5.0 Rating

Ratings are one of the most honest signals an app can earn. At the time of writing, Privé Noir holds a perfect 5.0 star rating. For a private community app, that kind of feedback comes from the people who matter most: the members who use it to stay connected.

It also reflects the energy behind the brand. The same care the company puts into its wines and its events, elegant, welcoming and memorable, shows up in the way the app is designed and maintained.

Who the App Serves

Privé Noir serves a community of people who want to connect, grow and celebrate excellence. It is built for:

• Community members who want a dedicated place to share ideas and stay in touch.
• Professionals and entrepreneurs looking for business connections through Meeting Requests.
• Subscribers who want exclusive content and access through The Winner’s Circle.
• Fans of the Dieu Noir brand who want to hear first about curated events and new releases.
• Partners, venues and lounges who work with the brand and want a direct line to the team.

Whether someone joins for the conversation, the connections or the culture, the app gives them a single place to be part of the community.

What This App Shows About AppPresser

The Privé Noir community runs on WordPress, and that is the key. Its member profiles, activity feed, groups, private messages, events and subscriptions all live on the company’s own WordPress site. With AppPresser, none of that needs to be rebuilt somewhere else. The app connects to the same community the team already manages, so a post on the web shows up in the app and a message sent from a phone shows up on the site.

For a small team running a growing brand, that matters. The Campbell-Wright team can focus on its wines, its events and its members instead of mobile development. When the brand changed direction, the app changed with it, using the same WordPress foundation.

Privé Noir also shows that an AppPresser app can be far more than a content reader. With social features, private messaging, subscriptions and business tools, it is a full community platform in the palm of every member’s hand.

Congratulations to Martel D. Campbell, Sr. and the entire Campbell-Wright Investments team on building a community app that has earned a perfect 5.0 rating. Live excellent.

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