How to Declare a Target Audience for Google Play

You may have received an email recently from Google Play that says “Declare a target audience by September 1st.” Here’s what they want you to do.

Login to your Play console and click your app. Go to Store Presence => App Content. Under Target audience and content, click start.

Select your audience age. If you choose 18+ and “No”, you will not be required to do anything else. If you choose to display your app for children, you may be required to take further steps.

That’s it!