Featured App: Southend Dog Training
Pulling on the lead, barking at the door, a new puppy that will not settle: every dog owner hits a moment when they need help right away, not at next week’s class. Southend Dog Training built its app for those moments. “Join us in our mission to become the world’s most popular dog trainer,” it invites, offering quick, helpful tips for everyone and full training videos on demand for VIP members. It is built with AppPresser.
In this featured app spotlight, we take a closer look at the team behind Southend Dog Training, what the app does, who it serves, and why it is such a strong example of what an AppPresser app can do.
Who Is Behind Southend Dog Training
Southend Dog Training, often called SDT, is a dog training company based in the Southend-on-Sea area of Essex, England, online at southenddogtraining.co.uk. Its mission is “to help as many people around the world as possible with caring for and training their dogs.” The team shares free videos on social media and offers a membership platform with direct access to its trainers, and it has expanded into raw dog food, grooming, training equipment and dog supplements. Its trainers use positive, reward based methods and focus on training the owner as much as the dog, with a straight talking approach the company sums up as “no-nonsense.”
The story began in 2012, when head trainer Adam Spivey started training dogs and sharing his insights on social media, quickly building an online following. In December 2019, Adam was called out to help Evan Norfolk with his dog, the two bonded over their love of dogs, and together they built the brand. The business officially launched in 2020. During the pandemic, Adam used TikTok to teach owners how to raise their dogs, and as dog ownership rose, he and Evan launched the membership platform to offer more in-depth support.
The milestones have followed quickly. Adam appeared on a My5 TV show in 2021, published his first book, How To Raise The Perfect Dog, in 2022, and followed it with How To Train Your Dog in 2023. The company’s trainers hold a Certificate for Being a Dog Trainer and a Canine Communication Diploma, and SDT is part of the Association of Balanced Dog Trainers. Southend’s local newspaper, the Echo, has featured the team, reporting a social media following of more than 3.5 million and 12,000 members worldwide.
What the Southend Dog Training App Does
The Southend Dog Training app puts a dog trainer in your pocket. It brings together the training content, the shop and the member perks that SDT offers online, so owners can learn, buy and save in one place. Everyone gets quick tips, and VIP members unlock the full library of training videos, with a free seven day trial to get started.
Here are the main areas the app covers:
- Training videos, organized into step by step courses with chapters such as Foundations and Train a Dog From the Beginning.
- Quick tips, short, helpful advice available to everyone who downloads the app.
- VIP membership, which unlocks full training videos on demand, with new videos added every week.
- The shop, where owners can buy SDT’s dog food and products, choosing options like the meat and the weight before adding them to the cart.
- Discounts, a collection of exclusive member offers, including a VIP discount and partner deals.
The app reflects SDT’s belief that a happy dog needs more than obedience lessons. The company teaches that a dog’s health, nutrition and mental state all contribute to its behavior, so the app pairs the training library with the same raw and cold pressed food the team sells on its website. Owners can watch a lesson, then reorder food without switching apps.
The design is bright and friendly, with teal colors, paw prints and plenty of dogs, and the video lessons feature Adam himself with a big Watch Now button. Southend Dog Training is free on Android, where it has been on Google Play since July 2020 and has been installed more than 50,000 times.
App Screenshots
Here is a look at the app. Use the arrows or the numbered buttons to move through the screenshots.
Join the fastest growing online dog training group.
New dog training videos added weekly.
Purchase your dog food here.
Exclusive discounts.
Test Drive the App
The best way to understand Southend Dog Training is to try it. Download the free app, watch a few quick tips, and start the free seven day VIP trial to see the full training courses.
Key Features That Stand Out
A Growing Training Group
The app invites owners to join what SDT calls the fastest growing online dog training group. Training is organized into clear courses, from Foundations to Train a Dog From the Beginning, and each lesson opens with a large video and a Watch Now button. It is a structured path that owners can follow at their own pace, wherever they are.
New Videos Weekly
For VIP members, new training videos are added every week, so there is always something new to work on. The lessons cover the problems owners face every day, and because the videos are available on demand, owners can rewatch a technique right before they practice it with their dog.
Dog Food in the App
The shop brings SDT’s dog food into the app. A product page, like Complete Meal, lets owners choose the meat and the weight, see the price range and add it to the cart or buy it right away. For members already following SDT’s advice on nutrition, it makes feeding their dog well simple.
Exclusive Discounts
The Discounts section collects special offers for members, including a 10% VIP discount and 5% deals from partners such as MIM Safe and Dog Sport UK. Each offer appears as its own card with a short description, so members can see at a glance where they can save.
At a Glance
- Free to download on Android.
- Quick training tips for everyone.
- Full on demand training courses for VIP members, with a free seven day trial.
- New training videos added every week.
- SDT dog food and products in the app.
- Exclusive VIP and partner discounts.
Who Southend Dog Training Serves
The first audience is everyday dog owners who need practical help. Whether the issue is resource guarding, pulling on a lead or barking when a dog should not, SDT’s advice is meant to be easy to follow for any breed and any owner. Travelling to classes is not always easy, and the app gives owners help seven days a week from home.
The app is also a great fit for new puppy parents and owners of rescue dogs. SDT trains all dogs, from new puppies to rescues, and goes beyond sit and stay to help owners build a relationship based on trust. The structured courses give first time owners a clear place to start and a library they can come back to as their dog grows.
Finally, the app serves SDT’s VIP members and its wider community around the world. Members get the full training library, weekly new content and member discounts, and the team’s online following reaches millions. For those followers, the app is the natural next step from free social media videos to deeper, ongoing support.
Technology Behind the App
Southend Dog Training is built with AppPresser, which connects mobile apps to WordPress.
AppPresser handles the native side of the app, from app store builds to push notifications and navigation, so the team can focus on its content and its people.
What Southend Dog Training Shows About AppPresser
Southend Dog Training shows how AppPresser can give a trainer a dedicated mobile home. SDT already reaches a huge audience on social media, but an app lets the team offer something deeper: a structured training library, a members area and a shop, all branded and in one place.
That matters for a trainer, because help needs to be there when the dog needs it. An owner dealing with a problem on a walk is far more likely to open an app on their phone than to search a website, and on demand video means the right lesson is always a few taps away.
It also shows how commerce, membership and video fit together in one AppPresser app. Southend Dog Training combines paid membership, weekly video content, a food shop and partner discounts, which is a powerful model for any creator or expert who wants to turn an online following into a lasting business.
Congratulations to Adam Spivey, Evan Norfolk and the Southend Dog Training team on building an app with more than 50,000 installs that helps dog owners around the world. We are proud to have AppPresser behind it.
Do You Want Your Own App?
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If you need help or have any questions, tell us about your organization and what you’d like your app to do, and we’ll get back to you with a clear answer on costs and next steps.
