Analytics help us make decisions that grow our company.
With an analytics tool, we can look at page views, conversion rates, bounce rates, and more. We can see where our site is leaking visitors and conversions, and try to patch those leaks to increase our revenue.
You are probably already doing this with a tool like Google Analytics, Woopra, Kissmetrics, or Mixpanel. What I want to know is if you’ve ever segmented your mobile web users and analyzed what they are doing? Looking at a visitor who comes to your site on a mobile phone or other small device separately may lead to some interesting insights that can help you improve engagement–and end up increasing your sales.
Let’s take a look at some interesting mobile stats and see how we can apply this knowledge to our businesses.