Creating Blog Content: Tips for Getting Inspired

There’s nothing worse than clicking, “Add New Post,” and staring down that blinking cursor on a blank background, saying to yourself, “Oh crap. What the heck am I gonna write about?” One of the places people tend to get stuck when it comes to creating blog content is the very first step: What do I even put here? 

I don’t know how many times I’ve had a conversation with someone about how stymied they are regarding the kind of content they should put on their company blogs; they love what other people are doing, but are completely stuck when it comes to their own. Who is going to find their thoughts interesting anyway? Hasn’t everything been done already?

Well, maybe everything has been done, but has it been done with your particular flavor, geared toward your unique audience? Probably not. Just like when you are telling your company’s story, where you come from and your goals, perspective, and experience add a personal twist that is all your own.

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7 Product Business Fails and How to Avoid Them

I’ve been selling products online for over five years now, and I’ve made my fair share of mistakes.

Product businesses have unique challenges, and if you aren’t aware of them it can hurt you as your business grows. Whether you are selling products now, or interested in what it’s like, I’m going to share some insights that may help you.

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How to Find and Share Your Company’s Story

I was sitting around with my friends the other day, having dinner and drinks. As we were sitting there, I realized that almost all of the conversation was storytelling. It surprised me when I thought about it; it’s not like we were reciting novels, but sharing anecdotes about recent events in our lives. I would tell a story about a funny situation that happened to me, and someone would jump in with a similar funny story.

Next time you are sitting around chatting with people, keep track of how many stories are told. It’s just human nature to tell stories; we connect with them on a deeper level than abstract thoughts.

We do this so naturally when amongst friends, but when we get into “business mode,” we write asinine jibberish like this:

We provide strategic solutions to help you engage your customers

Leading synergistic software to empower your communications

Dynamic connectivity in a globalized world

Why do we get all stiff and boring when talking about business? Stiff and boring will lose your customers’ attention, and fails to build trust.

We should be telling stories.

Your business has a great story about how it started, who you are helping, and why. I bet if we had a beer together it would flow out of you completely naturally. If I went to your website, would I get the same story?

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