Increase Your Revenue in 2014 with Mobile Apps
If you are a WordPress developer and you don’t already offer mobile apps to your clients, doing so can increase your revenue in 2014.
Adding an entirely new service to your business is not only exciting, it’s good for profits. Here’s how things usually go for your average WordPress developer…
You just landed a new client who wants a WordPress site, sweet!
Normally you’d build it, launch it, and you’re done. But what if they want a mobile app?
Sorry Mr. Client, we don’t make mobile apps. You might want to try this other company…
With AppPresser, you now have the power to make that app for them, and increase your revenue! You can add an app into the initial project scope, or upsell them after the site is done. You can even go back to old clients and sell them an app.
The best part is that you don’t have to hire an Objective C or Java developer, increasing your overhead. You can now keep app development in-house, and add another income stream to your business.
Let’s look at the details of how that could work.
I have some friends who recently got a project to migrate an online retail site from a non-WordPress solution into WooCommerce.
When their client heard that they could make a mobile app with their new WordPress site, they were very excited. All of a sudden the initial project scope increased, and they were able to upsell the client on an app to go along with their site.
Mobile apps are very valuable, they are very expensive to make from scratch, and they add value to your client. Now that you can make them with WordPress, it’s a no-brainer.
Things to Keep in Mind
Remember that apps are not websites, even though you are using a website in this case. Even though AppPresser makes things easier for you, make sure to budget some extra time.
Here are some things to keep in mind when quoting an app to your client:
Designing the app. You may need to make customizations to the app theme, and possibly add custom features.
Maintenance and updates of the app. In most cases you won’t need to resubmit the app, but if your client wants a major change or feature add, you might have to.
Developer licenses. Who is going to obtain and pay for developer licenses, you or the client? There are yearly fees for both Apple and Android.
What if the app is rejected? It’s possible Apple will request some changes if your app doesn’t meet their guidelines, and you will have to resubmit the app. Plan for this in your quote.
App + website. The app is the website, so most changes to the site are taken care of in the app. There are certain cases (like major color changes) where you may have to edit the AppPresser theme separately, causing a little more work.
None of the above considerations are big and scary, they are just little things you need to keep in mind when quoting a mobile app to your client.
Make 2014 a Good One
Make 2014 a great year by adding extra revenue from mobile apps to your business.
Your past clients may not need a new site, but they might want an app! Call them up and get some new projects going.
Good luck, and have a great year!