7 Mobile Statistics That Paint A Convincing Picture

You know by now that mobile is an incredibly important part of your business, whether that’s on the web or in an app.

Perhaps you know someone who needs a little convincing, a boss, client, or friend? Share these statistics with them, and let the facts do the talking.

1. More people access the internet on mobile than on the desktop Click to tweet this

We all knew it was coming, but the tipping point where mobile overtook desktop occurred in mid 2014.

This includes mobile apps and mobile web, that means anything from Safari on iOS to the Facebook and YouTube mobile apps. The percentage of mobile over desktop is only increasing, and may climb as high as 70% in coming years.

2. Mobile apps account for 86% of device time Click to tweet this

As we’ve mentioned before, mobile apps dominate device usage (by a lot). Much of this time is in popular apps like Facebook, Twitter, Mail, games, etc. That doesn’t mean mobile apps are more important than your responsive website, but it definitely shows that people like their favorite mobile apps better than the mobile web.

3. Android is the most popular mobile OS

Android holds about 53.2% of the smartphone market, while iOS is 43%. The Android market is fragmented between Samsung, LG, Motorola, and HTC, while iOS is obviously all Apple. This is not surprising, given that Android phones tend to be far less expensive, opening up a wider market.

Source: comScore

4. iOS users have more money to spend

Android may have more market share, but iOS users have more money to spend Click to tweet this.

They make more, and spend more time on their devices, according to this statistic from 2014. It makes sense, since their devices tend to be much more expensive.

5. 8 of the top 10 mobile apps are owned by Facebook and Google Click to tweet this

The other two? Pandora and Amazon. Google has 5, Facebook has 3 of the top ten apps. Here they are:

1. Facebook
2. YouTube
3. Google Play
4. Google Search
5. Facebook Messenger
6. Google Maps
7. Pandora Radio
8. Gmail
9. Instagram
10. Amazon Mobile

Source: comScore

6. Conversion rates are lower on mobile than on desktop Click to tweet this

Monetate.com reported that conversion rates on smartphones were significantly lower than desktop, by almost half. Tablets weren’t as bad, only trailing by .36%. While this is just one report, it may indicate that customers use mobile devices for research purposes, but make their purchases on larger screens.

Source: Smart Insights.

7. 50% of adults worldwide own a smartphone Click to tweet this

In the US, it’s closer to 75%. Worldwide smartphone penetration is expected to reach 80% by 2020.

Bonus: Active Facebook users exceed US and European population combined Click to tweet this

Facebook has 1.39 billion monthly active users, which is more than the populations of the US and Europe combined (1.06 billion). Not too shabby!

Source: Zephoria